Mulvey's Theory

The three videos we looked at under Mulvey's male gaze theory were;

Kylie Minogue - Spinning Around



Scouting For Girls - She's So Lovely



Jennifer Lopez - On The Floor



Kylie's Spinning Around has factors that fit and subvert the male gaze theory. While the focus of the video stays on here figure and face for much of the video also showing the mens reaction to her she isn't just presented as an object for men she actually has a lot of control while being the center of attention, she leads men to the dance floor and maintains much of the control over the men, you feel like she could walk away from the men and they'd be left powerless to get her back.

Scouting For Girls' Shes So Lovely conforms heavily not just in the video but the lyrics also. A good demonstration of the lyrics fitting the theory is  “she’s flirty, turned 30, about the age a girl is really dirty” 
The video focuses heavily on the female starting at her feet and teasing its way up. She also seductively uses a straw for a prop at one point, heavily reinforcing that she is there for men to gawk at and purely for visual enjoyment. 

Lopez's On The Floor is very subversive she maintains almost all control representing a strong independent rich woman, she has a male driver  taking her to her destination showing his position in society is under her. How ever her costume consists of very little and still would leave her for the enjoyment of any onlooking males how ever intimidating she tried to be.