Website

http://sheasmartproductions.wix.com/a2media

First Draft of Video

This is the first draft of our video, finished up to around 1:30 and the final shot will also stay in place

Conventions Of A Digipack

layout
Their are many different ways in which a digipak should look. Digipaks within our genre are generally image based.

This is a day to remembers digipak for their album what separates me from you.


This is the front of the album. The inside of the digipak shows the aftermath of the image on the from cover.





Another band within our genre is enter shikari they also have a digipak for their album a flash flood of colours,with their digipak it is also mainly images showing the bands logo. It also includes a track list and a section telling you who the band are and what they do.
This is the digipak for blink 182's album take off your pants and jacket album. this digipak is a very minimalistic digipak which only includes images which are the different parts of the albums title.


From this I learnt more about what should be included in a digipak and what the layout and presentation of digipaks are in our genre of music.

Story Board

Conventions Of A Band Website

Conventions of a band website

From this research we gained a good understanding of the basic features we should include in our bands website as we can compare to bands in similar genres 

Reaching Our Target Audience And How This Will Help Promote Our Band

Reaching our target audience and how this will help promote our band

We found out where local music shops are and distributed posters to advertise our band’s album, tours and merch.

We also looked into were bands similar to ours performed so we know where to organise gigs and were we would have the most luck getting people to look into our band and supporting them by going to their shows.

We created a facebook and twitter page to gain popularity or our band. We started off by getting friends that we knew to look at the band and share the Facebook page around to gain a wider target audience so we would have a wider knowledge of what areas had the largest amount of people that like our genre of music. We had our band create a blog were they can interact with their fans to allow them to influence were the band plays and how they want the band to be. This would help us reach the targets that our target audience wants.

We also tried to contact bands that had a larger following then ours to arrange tours to help the band because more widely know.

From our basic feedback we were able to design our band in a way that would catch the eye of people that are fans of our genre. This would help with finding the right target audience because we would be able to change anything that would be suggested by our new fans to make our band relatable to a wider variety of people.

Using what our target audience had told us we decided on our bands name being hope beyond hope. We decided on this because our target audience wanted a name that was easily remembered and would stand out from other bands making it easier to find them and easier for them to show their friends.

Our target audience also said that they wouldn't want to have to look through a blog of text from the band so we created a band YouTube page so the and can make videos of their tours and other things that they do as a band. This would also help promote our band because we would be able to title each video in a way that would mean that more people would see it and want to find out about the band.

We will also heavily market our band around the times of other artists releasing albums and tour dates to give us more chance of people seeing that we our releasing an album and checking it out along with our merch and tours.

Our target audience would also like to be able to learn and play the songs by our band. We would make this possible by creating tabs on music websites and creating video tutorials with the band. This would allow for people to find our bands music when looking for songs to learn and would hopefully come across our music and promote it by sharing it with friends. 

Video Star Power

A technique used by many bands is to incorporate celebrities or other music personalities within their videos, this is a useful way to gain attention within the music industry. In Limp Bizkit's Break Stuff while they aren't actually performing, the cameos include; Snoop Dog, Jonathan Davis front man of Korn, Dr. Dre, Eminem, Eminem's daughter Hailie, Pauly Shore, Seth Green and Flea of the Red Hot Chilli Peppers this makes the video to appeal to people who are into many genres of music from rap artists to chilli pepper fans.


Weezers Beverly Hills is also another example using Hugh Hefner and the Playboy Bunnies



Even stars as big as Elton John aren't above using stars in videos as proved by the 2001 I Want Love video which was Robert Downey Jrs first appearance in a piece of media post rehab



While we dont have stars to use this technique it is still one used in videos that is well worth mentioning when it comes to video success